Meta
Facebook · InstagramAdvantage+ shopping, catalogue and retargeting, CAPI, creative testing at volume.
Performance media buying · Greater Noida → worldwide
We buy the media. Every dollar explains itself.
Meta, Google, YouTube, LinkedIn, JioHotstar, Spotify, Amazon and programmatic — run as one budget, not eight silos.
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Media plan · sample
Month 6
$80,000
/ month, allocated
Meta
30%
CAC −18%
Google Ads
22%
ROAS 4.1x
YouTube
12%
VTR 41%
LinkedIn
10%
CPL −24%
JioHotstar
8%
Reach 12M
Spotify
8%
CPM −31%
Amazon Ads
6%
ACOS 14%
Programmatic
4%
vCPM $4.2
Illustrative plan — not a client account
Channels
Eleven places to buy attention. One person deciding.
Most agencies sell you the two channels they know. We plan across all of them and move budget to whichever is currently cheapest per outcome.
Google Ads
Search · PMax · ShoppingSearch intent, Performance Max fed properly, Shopping feeds, brand defence.
YouTube
In-stream · Shorts · Demand GenHook-first video built for skip, sequenced from reach through to remarketing.
Account-based targeting, conversation and document ads, CRM-matched pipeline.
JioHotstar
CTV · Live sport · OTTMass reach and live-sport inventory in India, planned against incrementality.
Spotify
Audio · PodcastAudio and podcast buys with scripts written for ears, not repurposed video.
Amazon Ads
Sponsored · DSPSponsored Products and Brands, DSP retargeting, listing and A+ content that converts.
Programmatic
DV360 · The Trade DeskDisplay, native and video across open exchange and PMP deals, with real brand safety.
TikTok
Spark Ads · CreatorsCreator-led Spark Ads and native edits that survive the first two seconds.
CTV & OTT
Roku · Samsung · NetflixConnected TV in the US, UK and Gulf, bought on reach curves rather than gut feel.
Press & PR
Wires · Earned mediaPress releases written, distributed on global and Indian wires, pickups tracked.
1
Budget, not eight. Channels compete for it weekly instead of owning a fixed slice.
100%
Of ad accounts stay in your name. We are a partner on them, never the owner.
<24h
Reply time on working days, in your timezone rather than ours.
Selected Work
Campaigns first. Everything else is proof we can execute them.
Delivered by our team under previous banners and freelance engagements. Every card opens the real thing.
Performance Marketing
Website + Paid Campaigns
Rachel Off Duty
Travel, lifestyle and fashion publisher. Built the site, worked the organic reach, and ran targeted Google Ads against it.
- Google Ads
- SEO
- Website build
- Social integration
Media Buying
Capability
Meta Ads Media Buying
Account structure, bidding, budget pacing and creative testing across Facebook and Instagram.
- Advantage+
- Catalogue
- Retargeting
- CAPI
Social Media Management
Social Media Management
Spotify India
Social content and account management work.
- Social media management
- Content strategy
Websites and Applications
iOS and Android Fitness Application
Apollo Protocol
Fitness application shipped on both stores.
- iOS development
- Android development
- App design
Video Editing and Animation
Showreel
Animation and Motion Graphics Portfolio
Selected animation and motion graphics work.
- Motion graphics
- 2D animation
- Explainer video
Graphic Design
Design Portfolio
Graphic Design Portfolio
Selected graphic design and brand identity work.
- Graphic design
- Brand identity
- Visual systems
Press Releases and Media Outreach
Capability
Press Release Writing and Distribution
Announcement strategy, the release itself, distribution on global and Indian wires, then a pickup report.
- Release writing
- Wire distribution
- Journalist outreach
The position
Three agencies, one campaign, nobody accountable.
The gaps between them are where the budget quietly goes. We removed the gaps.
Where the handoffs are, the money leaks
3
Invoices, three timelines, three versions of what happened last month.
48h
Typical wait to swap a fatigued ad when creative sits at another company.
Same
Week here. Hook fatigues Tuesday, replacement is live Thursday, on a page we built.
0
Guaranteed ROAS figures. Anyone quoting one is quoting a number they do not control.
What we sell
Media buying is the job. The rest is what makes it work.
You can buy any of it alone. Most clients buy the media and let us own the pieces the media depends on.
Media buying
Core serviceEleven channels, one budget, reallocated weekly on evidence. Structure, bidding, pacing, incrementality tests.
Creative & motion
FuelThe production line behind the plan. Hooks, statics, UGC edits, motion graphics — shipped weekly in batches.
Press releases & PR
EarnedWritten, distributed on global and Indian wires, pickups tracked. The one channel you cannot bid your way into.
Landing pages & CRO
After the clickWhere the cheap wins live. Page testing, offer framing, checkout friction — the half that happens post-click.
Shopify & WordPress
FoundationCustom themes, not template patches. A two-second store turns a good campaign into a bad one.
Tracking & analytics
First, alwaysGA4, server-side tagging, CAPI, consent mode. Wrong measurement makes every later decision a guess.
Press & PR
The channel you cannot bid your way into.
A funding round, a launch, a milestone. We write it, put it on the wires, chase the pickups, and then feed the coverage back into the ads as proof.
Earned coverage feeds the paid channels — that is the point
1
Angle per release. Announcements without a story get syndicated and read by nobody.
2
Wire networks — one global, one Indian — so the release lands in both markets.
72h
Pickup report after distribution: who ran it, reach, and branded-search movement.
0
Guaranteed tier-1 placements. Nobody can promise a journalist. Wires we can promise.
Method
Four steps, in this order, every time.
The order is the method. Running ads before the tracking is fixed is how agencies stay busy for six months and prove nothing.
Step 01
Audit
We open the accounts. You get the findings even if you never hire us.
Week 1
Step 02
Agree the number
One metric, one window, one source of truth. Your call, not ours.
Week 1
Step 03
Build the line
Tracking, then structure, then creative cadence, then pages. That order.
Weeks 2–4
Step 04
Run and report
Weekly: shipped, spent, moved, missed. Dashboard open at 2am, no asking.
Ongoing
What you can hold us to
The first 30 days, written down before you pay for them.
A young studio should earn trust with a dated plan, not a testimonial you cannot verify. If a date slips, the next month is on us.
Day 1–3
Access, not slides
Read-only on the ad accounts, GA4 and the store. No kickoff deck.
Day 4–7
The audit lands
Where the money leaks, what the tracking is lying about, three ranked fixes.
Day 8–14
Measurement first
Events, CAPI and consent fixed and verified. No budget moves until the numbers agree.
Day 15–21
First creative batch
New hooks in market. The smallest set that tells us what your buyer responds to.
Day 22–30
First honest read
What we learned, what we got wrong, and the 60-day plan with the budget it needs.
Fit
Who we do our best work for.
Roughly a third of enquiries get told to come back later. Cheaper for both of us to find out now.
DTC & ecommerce
Past product-market fit, need spend to scale without CAC scaling with it.
B2B & SaaS
Long cycles, offline conversions, CRM-matched reporting. Pipeline, not lead count.
Brands entering new markets
US, UK, Gulf, EU, APAC. The offer gets re-tested, not translated.
Teams with an in-house marketer
You have the strategy, not the production line. We are the arm behind your lead.
When we say no
- Pre-PMF startups hoping ads will find the fit for them.
- Anyone who needs a guaranteed ROAS number in the contract.
- Projects under a month. Nothing meaningful reads that fast.
- Work that needs the ad account in our name.
Engagements
Three ways in. All of them start with the audit.
Fees are in USD and exclude media spend, which stays on your own card. No lock-in beyond the minimum term, no percentage of a number we cannot show you.
Audit & roadmap
You suspect the money is leaking and want a second set of eyes before you commit to anyone.
From $850
one-off · 10 working days
- Ad account, GA4 and store teardown
- Tracking accuracy report
- Creative and offer critique
- Ranked fix list with effort estimates
- 90-minute walkthrough call
- Fee credited if you retain us
Most engagements
Growth retainer
You have budget in market and need the buying, the creative and the analysis to move as one team.
From $2,400
per month · 3-month minimum
- All paid channels, one budget
- Weekly creative batch (statics + motion)
- Landing page and CRO testing
- Live dashboard + weekly written read
- Direct Slack or WhatsApp line
- 30-day rolling exit after month three
Build
The store or site is the bottleneck and no amount of media buying fixes a page that loses the click.
From $3,200
per project · fixed scope
- Shopify or WordPress, custom-built
- Design, build, QA, launch
- Speed and Core Web Vitals budget
- Tracking wired in from day one
- Handover docs + training session
- 30 days of post-launch fixes
Questions
The ones you are already thinking.
If yours is not here, it is a fair question — send it and we will answer it in writing before any call.
You are in India. How does that work for a US or UK client?
We hold overlap hours against your timezone rather than ours — EST, GMT, GST and AEST slots are all standing. Async is the default for reporting, calls are for decisions. In practice most clients speak to us twice a week and read the rest.
JioHotstar and Spotify — do you only buy Indian inventory?
No. Meta, Google, YouTube, LinkedIn, TikTok, Amazon, Spotify and programmatic all run globally, and we buy CTV in the US, UK and Gulf. JioHotstar is on the roster because sitting in India means we can actually buy live-sport and OTT inventory that most overseas agencies quote and never execute.
Do you guarantee results?
No, and be careful with anyone who does. We guarantee the process, the reporting cadence, the hours and the deliverables. The number itself depends on your margin, your offer and your market — three things we influence but do not own.
Who owns the ad accounts and the creative?
You do, from day one. Your Business Manager, your billing, your card. We are added as a partner and removed with one click if it ends. On full payment, every file, asset and line of code is yours.
What if the audit says we do not need you?
Then it says that, and you keep the document. It happens often enough — usually the answer is a pricing or product problem that no amount of media buying fixes. We would rather lose a retainer than take one we cannot move.
How is this different from a digital marketing agency?
Structurally: media buying, creative production, PR and web build sit in the same team, on one number. Most agencies sell one of those and brief the rest out, which is why the handoffs are where the money dies.
What do you need from us to start?
Read-only access to the ad accounts, GA4 and the store, plus 45 minutes with whoever knows the margins. That is enough for the audit. Nothing else is billed until you have read it.
How do we pay from outside India?
Wire, Wise or Stripe in USD, GBP, EUR or AED. Invoiced monthly in advance against a signed SOW. Media spend never touches our accounts.
Can you work with our in-house team?
That is most of our work. We plug in as the buying and production arm behind your marketing lead — your strategy, our execution and our reporting.
Next step
Send us the account. We will tell you what is wrong with it.
One call, 30 minutes, no deck. Bring a login and a target and you will leave with three things to fix — whether or not you ever hire us.
Mon–Fri · 09:00–19:00 IST · Overlap slots for EST, GMT, GST, AEST