Performance Marketing · Website + Paid Campaigns
Rachel Off Duty
Travel, lifestyle and fashion publisher. Built the site, worked the organic reach, and ran targeted Google Ads against it.
Services delivered
- Google Ads
- SEO
- Website build
- Social integration
Travel, lifestyle and fashion publisher. Built the site, worked the organic reach, and ran targeted Google Ads against it.
Case study
- Client or industry
- Travel & lifestyle publishing
- Business objective
- Grow organic reach and drive qualified traffic to sponsored content.
- Campaign platform
- Google Ads, SEO
- Target audience
- Travel and lifestyle readers, primarily US.
- Strategy
- Fix the site foundation first, then build organic visibility around the content that already performed, and use paid search to fill the gaps organic could not reach quickly.
- Deliverables
- WordPress build, on-page SEO, Google Ads account, Google Analytics setup, social integration.
- Outcome
- Metrics available on request — campaign data is confidential to the client.