Press Releases and Media Outreach · Capability
Press Release Writing and Distribution
Announcement strategy, the release itself, distribution on global and Indian wires, then a pickup report.
Services delivered
- Release writing
- Wire distribution
- Journalist outreach
Announcement strategy, the release itself, distribution on global and Indian wires, then a pickup report.
Case study
- Client or industry
- Available on enquiry
- Business objective
- Put an announcement in front of journalists and searchable publications.
- Campaign platform
- Wire distribution, Journalist outreach
- Target audience
- Trade press, newsletters and desks relevant to the announcement.
- Strategy
- Find the angle first. An announcement without a story gets syndicated and read by nobody.
- Deliverables
- Angle development, release writing, wire distribution, outreach, 72-hour pickup report.
- Outcome
- Metrics available on request — campaign data is confidential to the client.
Release details
- Type of announcement
- Brand announcements, product launches, funding, corporate news, events
- Distribution channels
- Global wires, Indian wires and desks, direct journalist outreach