Media Buying · Capability
LinkedIn Ads Media Buying
Account-based targeting for long B2B cycles, reported on pipeline rather than lead count.
Services delivered
- ABM
- Lead Gen forms
- Document ads
- CRM matching
Account-based targeting for long B2B cycles, reported on pipeline rather than lead count.
Case study
- Client or industry
- Available on enquiry
- Business objective
- Reach a defined account list and generate qualified pipeline.
- Campaign platform
- Target audience
- Set per campaign — job function, seniority, account list.
- Strategy
- Target the account list, not a persona guess. Feed CRM outcomes back so the platform optimises to revenue rather than form fills.
- Deliverables
- Campaign build, creative, CRM conversion import, pipeline reporting.
- Outcome
- Metrics available on request — campaign data is confidential to the client.