Media Buying · Capability
Google Ads Media Buying
Intent capture across Search, Shopping and Performance Max, with feeds built properly rather than dumped in.
Services delivered
- Search
- Performance Max
- Shopping
- Brand defence
Intent capture across Search, Shopping and Performance Max, with feeds built properly rather than dumped in.
Case study
- Client or industry
- Available on enquiry
- Business objective
- Capture existing demand and defend the brand term.
- Campaign platform
- Google Ads
- Target audience
- Set per campaign.
- Strategy
- Search for intent, Shopping for the catalogue, PMax only once it has clean signal to learn from.
- Deliverables
- Account build, feed optimisation, campaign structure, weekly written read.
- Outcome
- Metrics available on request — campaign data is confidential to the client.